Born from a vision to facilitate every skill and every passion in the world in meeting a social need, Chezuba is a platform that connects corporations with customized volunteer opportunities for their employees.
Chezuba provides high-quality volunteering experiences in scalable, gamified and skill-based formats, as well as supports HR departments in creating seamless volunteer and employee giving experiences and tracking measures of success.
Through the years, Chezuba has become a trusted leader in the virtual volunteering space, having curated high-quality experiences for large multi-national companies as well as SMBs.
Chezuba was already paying for 2 different lead gen agencies when they approached StoryGen. They had also paid over $15,000 to a data vendor for "intent leads" that didn't result in a single meeting.
To solve the lead generation problem for Chezuba, we needed to first segment our approach for mid-market vs. enterprise. After rigorous testing, we discovered that mid-market leads responded to different pain points than what the enterprise clients did. This finding immediately allowed us to triple their meetings booking rates.
Furthermore, we built a data scraper that identified which companies were using their primary competitor. We did this by analyzing the source code of the websites of ICP targets.
StoryGen worked as an extension of Chezuba's sales team to increase conversions and drive measurable success in every initiative. A combination of close collaboration and clear communication of our account manager during weekly and daily conversations have contributed to the long-term partnership between StoryGen and Chezuba.